Search Engine Optimization or SEO as it’s commonly called, is a technique through which a site’s ranking and visibility in the results of search engines like Google is improved. Google like other search engines takes many factors into consideration as to how they go about ranking pages. A carefully planned strategy is required for optimizing a site along with its regular maintenance. With the appropriate SEO strategy, one can improve their rankings in results for keywords that are of concern to their business, attract quality traffic and successfully convert this incoming traffic into long term customers.
SEO activity is split into two phases: Build phase & maintenance phase. Build phase will involve optimizing selected keywords using relevant tags(title, H1, meta, alt tags) including the homepage, gateway pages and selected inside pages. Maintenance will involve undertaking the following activities to improve ranking in search engines:
On-page Factors:
- Title Tag
- Meta Keywords Tag
- Meta Description Tag
- Alt Tags
- Heading Tags
- Other Meta Tags (NOODP, NODIR)
- Flash Optimization
- URLs Optimization
- Content Optimization (keyword density, strong & bold text, cross-linking)
- SEO Friendly URLs Creation
Off-page Factors:
- Manual Website Registration on Google, Bing and Yahoo! search engines
- Sitemap Creation (XML, TXT) & Submission
- Robots File Creation
- W3C Validation
- Manual Directory Submission (free directory services only)
- Article Submission (articles provided by Vatika Group)
- Press Releases Submission
- Link Exchange
- Submission of 3rd Party Sites
- Social Media Bookmarking
- RSS Feeds Submission
- Linking through Wikipedia